On Wednesday we were lucky enough to go to the special screening of Gary Hustwit’s new documentary Objectified. Mighty fine it was too. Gary also directed the super duper feature length documentary Helvetica. At the screening he announced he has another design related documentary in the pipeline. He didn’t add any other details but he did say that it would probably be the final design film in a neat little trilogy.
Not only was Objectified a great insight into the world of product design but the graphic design for the promotional materials and during the movie itself is rather special. Check out the awesome logo created by silhouettes of iconic products used as letters. Lovely.
Objectified Trailer
Objectified is a feature-length documentary about our complex relationship with manufactured objects and, by extension, the people who design them. It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the designers who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability.
Helvetica Trailer:
Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which recently celebrated its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. Helvetica has been shown at over 200 film festivals, museums, design conferences, and cinemas worldwide, and is now available on DVD.
